I architect, build and optimise high-performance Shopify Plus stores and custom apps for international luxury and enterprise clients across the US, UK & EU — from pixel-perfect theme systems to Checkout Extensibility and custom API integrations.
I'm Ajay — a Senior Shopify Plus Developer who has spent the last five years shipping commerce experiences for international luxury and enterprise brands. I work end-to-end: from technical discovery and theme architecture to custom app development, Checkout Extensibility and performance tuning.
My work sits at the intersection of engineering precision and design sensibility. I care about the kerning in a product card as much as I care about a clean GraphQL query. I believe great eCommerce is invisible — it disappears behind the brand and makes the product feel inevitable.
I've collaborated with design teams, agency PMs and direct client stakeholders across three continents, and I'm equally comfortable leading a Shopify 2.0 rebuild, reviewing a teammate's PR, or architecting a custom Ruby on Rails service that powers a bespoke merchandising flow.
Led full-stack architecture for multiple Shopify Plus stores serving premium US, UK and EU markets — custom checkout flows built on Checkout Extensibility, multi-currency and internationalisation support, and deep API integrations with ERPs, subscription platforms and marketing infrastructure.
Spearheaded a Shopify performance audit and optimisation initiative — code splitting, lazy loading, image optimisation and deep Liquid refactoring — lifting Lighthouse and Core Web Vitals across the board.
Designed and shipped a shared Liquid + JavaScript component system at Marmeto, standardising front-end patterns and boosting cross-project development efficiency by 30%.
Migrated legacy checkout.liquid scripts to Shopify's modern Checkout Extensibility framework — aligning the merchant with Shopify's Plus roadmap and unlocking richer post-purchase UX.
Built bespoke Shopify apps using Node.js, Ruby on Rails and PostgreSQL — embedded merchant-facing UIs, webhook pipelines and deep integrations via REST and GraphQL Admin APIs.
Great eCommerce disappears behind the brand.
My job is to make the code, the speed and the checkout feel inevitable.
Architecting and shipping Shopify Plus stores and custom apps for international luxury brands across the US, UK and EU. Leading theme rebuilds, Checkout Extensibility migrations, performance initiatives and code reviews — delivering pixel-perfect, conversion-focused commerce experiences on tight timelines.
Partnered with leading Indian enterprises to design, customise and launch Shopify stores tailored to complex branding and business requirements. Built a reusable component library that lifted team velocity 30%, and introduced collaborative Git workflows that reduced merge conflicts significantly.
Hands-on development with HTML, CSS and JavaScript across responsive, accessible layouts. Collaborated with design and engineering on front-end troubleshooting, reusable UI components and performance optimisation, establishing core habits around version control and clean code.
Designed mechanical components — cranes, gearboxes and assemblies — using Solidworks, Inventor and Fusion360. Built foundational systems-thinking, precision and attention to detail that now shape how I architect commerce systems.
Deep platform mastery across Shopify Plus, paired with a full-stack toolkit that lets me move fluidly from theme architecture to custom apps, APIs and database design. No hand-offs. No gaps.